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Source: Ben Cousins, CTV News, June 10, 2019 

With its global reach and history, one university professor argues, the sport of basketball might be more emblematic of modern Canada than even hockey.

Ryan Snelgrove, a sports business professor at the University of Waterloo, recently penned an article in which he argued Canada’s changing demographics, the expanding popularity of the basketball on a global scale and the success of the Toronto Raptors play a role in basketball’s emerging identity within Canada.

“I think this is a long time in the making,” Snelgrove told CTV News Channel.

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