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Source: David Baxter, Global News, June 10, 2019 

Cattle producers are watching Beyond Meat – the latest meat alternative – carefully.

Veggie burgers aren’t a new idea, but plant-based options from Beyond Meat and Impossible Foods that claim to taste like real meat are becoming more common on fast food menus and grocery shelves.

Beyond Meat calls itself “The Future of Protein,” saying their product is healthier and more sustainable than actual meat.

This has beef producers, like Lynn Grant who raises cattle near Val Marie, Sask., looking at their own business.

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