British broadcaster goes dark for an hour, asks viewers to exercise

Image Courtesy of REUTERS/Neil Hall
Image Courtesy of REUTERS/Neil Hall

By The Associated Press Staff, August 27, 2016 

LONDON — One of Britain’s leading broadcasters has blacked out its programs for an hour in hopes of spurring viewers to get some exercise.

ITV shut down broadcasts on several of its channels Saturday morning as part of its effort to entice UK citizens to sports clubs, which are being opened for free this weekend as part of a national event called “I Am Team GB.”

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