Source: Justin Pot, HowtoGeek.com, July 5, 2018
You’re not just paranoid: your smart TV really is tracking what you watch.
And yes: other devices in your house are showing relevant ads based on what you watch.
This is true whether you’re watching online content or watching conventional TV, because of a sophisticated algorithm that can identify what you’re watching at all times. A system like this called Samba TV is active on millions of TVs right now—possibly including yours.