Source: Sheryl Ubelacker, The Canadian Press, September 11, 2018
Prostate Cancer Canada is encouraging men to get tested for the potentially deadly disease with a bold campaign that references historical and fictional characters in the form of latex gloves – yes, those donned by doctors for the often dreaded digital rectal exam meant to detect the presence of tumours in the male sex gland.
Called “Famous Fingers,” the campaign features 13 gloves – index fingers raised – that are hand-painted with iconic designs for such luminaries as Babe Ruth, Napoleon, Winston Churchill and King Tut.
Image Source: Screenshot, Famousfingers.ca
