By Stu Robarts, GizMag.com, June 16, 2016
If you thought diamond-encrusted mobile phones were a needlessly extravagant fashion accessory, what about diamond-encrusted car tires?
Yes, they do exist, courtesy of Dubai-based firm Z Tyre, and they’re reportedly the most expensive car tires in the world.
Z Tyre says it created the ransom-worthy runners in order to “celebrate and recognize the true worth of its range of high performance tires.” That, of course, is marketing speak for a publicity stunt, but the results are, nonetheless, unique.
