Source: Geordon Omand, The Canadian Press, March 25, 2018
OTTAWA –– Canadians have long been the targets of data harvesting, from credit cards keeping tabs on users’ shopping habits to the personal information on warranty cards being used by companies to advertise replacement goods.
In recent years, the availability of big data and breakthroughs in computing technology have allowed advertisers and political actors to crunch huge amounts of data and, through social media, micro-target narrow demographics in their bid to either boost sales or expand their political power.
Image Source: Matt Dunham / AP
