By Barbara Duckworth, The Western Producer, June 9, 2016
A pilot project on beef production showed that even small-scale producers can follow sustainable production practices
Cow-calf ranchers say the verified sustainable certification could attract customers and increase market share
The work to feed sustainably raised beef to the world is just beginning.
A pilot project to see if a major burger company such as McDonald’s Corp. could deliver sustainably raised beef is complete, and the results show it can be done.
Results and recommendations were presented in Calgary June 2 and have been forwarded to the Canadian Roundtable on Sustainable Beef, which is developing a full fledged program to verify beef production.
